The all powerful online directory are now seemingly admitting defeat in the Search Engine Listings, finally realising that businesses are wise to the fact that they can have their own web sites out performing their directory listing in almost every case.

For many a year now Yell has lived off the back of its old paperback directory and thought that they would be the only option for businesses once they transformed that onto the internet. After years of JPSE Media teaching companies and SME’s that they were throwing their money away, it looks like the giant has finally realised that having a good web site is the place to start, not their directory.

The first main problem here is that they are over 5 years behind in this market, they will again be selling off the back of their name and they will more than likely go the same way as Wix and 1 & 1 by offering very little for a monthly cost upwards of £20, to compound this they will expect the business to do all the work, unless they want to pay for a Yell/Hibu designer to do it for them.

The same problems will arise here as it has done with the other so called free web site options, they will not work unless somebody is employed to the internet marketing side of things, 1&1 and Wix charge upwards of £30 a month for even their most basic options, on top of the ‘ad free’ version of the web site. I know companies that have been charged up to £300 a month and still got a very basic service.

Back to Hibu, when I look at the email I have just been sent I see the words FREE website, it is easy to start (the irony of them sending it to a web development company and marketing professional), then when you read on, you notice that after you have spent hours, days or weeks of your own time working out how to set the web site up, once it is up you only have a 30 day free trial. You could of course just pay £150 for the basic set up.

After the 30 days, the world is their oyster as the y follow the ‘other free web sites’ route in charging you for the honour of doing all the work yourself.

JPSE Media charge less and provide so much more, by integrating ALL aspects of online marketing with a specially designed web site that will bring you business in. Our priority has always been to our customers and it always will be, that is why businesses stay with us once they are with us, we don’t do contracts as we believe that if we are not doing a good job you should be allowed to change with no hassle or obstruction.

Don’t be fooled by the word FREE, these are multimillion pound companies, they do nothing for free.

Google’s Panda and Penguin updates seem to have rid us of quite a lot of ‘bad search results’, of course it has been our job to make sure that our clients web sites are running smoothly and following the unwritten fair play guidelines that the Search Engines all seem to be getting onto the back of now.

The rest of this year we will be mainly concentrating on any new strategies we can implement for our existing and new clients. More opportunities present themselves every day and will endeavour to sort the wheat from the chaff and promote traffic growth for JPSE Media Clients.

It has been a good sign that more small businesses trust us with their online marketing; we have had quite a few sole traders around Wigan, St. Helens, Leigh, Warrington and Bolton putting a bit of their faith into the internet and into us, we won’t let you down.

The online marketplace is still growing at a phenomenal rate and even the smallest business needs to have their place on there. Choosing JPSE Media is a very cost effective way of not only promoting your existing web site, but if you don’t have a web site we have great starter packages that all include the full marketing concept we know works.

You don’t need to take our word for it, Google, Facebook or contact us and you will see or be pointed in the direction of real referrals and testimonials – the ones you can actually ring up and talk to, not the imaginary ones you may be sceptical of.

As a company we are based in the North West of England and so 90% of our clients are located in Lancashire, Cheshire, Cumbria, Flintshire, Merseyside, Wirral and the Midlands. But we understand businesses – we are one – and so we have a customer orientated methodology that sees us become an integral part of you marketing, not a one off expense.

If you would like to know more about our internet marketing, SEO, web design, mobile web site or any other services, our web site has quite a lot of information in it. If you prefer to ask direct questions see the contact page where you will find an information request form and a real telephone number to talk to somebody who actually works for the company.

I will try to dedicate more time to our news page over the coming months, but in the mean time please feel free to add your details to the newsletter form at the bottom of the site to get the latest goings on.

During the unexpected snowfall, traffic to school web sites went through the roof as parents and staff tried to get up to date information about whether their primary or high school was going to be open.

Once again we excelled ourselves in keeping our web sites online, plus with our integrated social media set up, information was sent around quicker than ever before.

Marus Bridge Primary School in Wigan asked parents via the web site and twitter to pick up their children at 1.15 p.m. on one day and by 1.30 p.m. all but 2 pupil’s parents/guardians got the message and picked up their children. By 2.15 p.m. the school was clear; not many other Wigan school’s can boast that stat.

On another day after high snowfall overnight, we received 10 times the normal traffic during the morning. But whilst other school web sites slowed down to snail’s pace or crashed completely, JPSE Media’s servers stood up and were counted and delivering 100% up time with no drop in site speeds.

If you are a governor or a staff member at a School and you feel your web site could be doing more for your school’s image, deliver better information quicker, be OFSTED approved and easier to use for ALL teachers, call or email JPSE Media for a no obligation meeting.

As Cyber Monday has been and gone, the aftermath is just becoming apparent. It has become the biggest online shopping day of the year and this year exceeded expectations with an estimated £10,000 being spent online every second, an increase of 30% on last year.

Argos went past their 300,000 expectation of despatches by 60,000 and M&S has recruited an extra 800 workers at its distribution centres to cover the overwhelming success of their sales.

UK online retail records were smashed last Monday with shoppers being 32% more active, generating 112m visits to retail websites and the most successful ones weren’t just the big players. Many companies have embraced the many routes to get to their customers and saw increased success on Monday and in the year.

Having yourself seen on the internet is not as easy as building a web site or having a company do one for you, there is a lot of work that needs to be done to make YOUR site be seen before your competitors.

JPSE Media have been one of the more successful companies this year at getting their clients seen first, saving them time and increasing profits. We have seen a massive increase in Web Site builds this year but we still are predominantly a marketing company.

Do you have a web site that doesn’t seem to be performing to its full potential? Why not let us have a look at how it can be improved; we work closely with many web development companies as well as providing a low cost solution for new designs and web site builds.

We have always practised a fair price policy here, because we want your company to succeed first and foremost. Your phone call or email will only be the first step to realising how much more you can achieve when things are done right.

Please use the contact page to view the different ways to get in touch.

Many customers are being missed because of web sites that are not configured correctly for mobiles. If your marketing flagship isn’t being correctly displayed on an iPad, iPhone or an android version, then get your web site designer to make the changes to facilitate the massive marketplace you are missing out on.

At JPSE Media we always think ahead of the game and we are constantly monitoring the latest innovations and changes on the internet, so our clients are very rarely caught out when it comes to marketing correctly.

You don’t even need to have a web site with us; we have many fantastic relationships with web site design companies and work hand in hand with them to correct their client’s sites.

Some websites can be adapted for mobile by just taking out excessive imagery that looks fine on a PC, Mac or laptop. We have to make sure that all your content is visible in the easiest possible format. Sometimes it means designing a separate site just for mobile devices, most of the time we can just adapt your present site.

Contact us to get a free review of your site and online marketing activity, every one of our clients benefit from out foresight, rather than the industry normal reaction marketing process. We are proud to be the company that is in front.

Marus Bridge Primary School in Wigan, Lancashire were said to have a very forward thinking Web Site Company that has gone above and beyond in making the school more accessible to the parents.

The web site covers every area and more that is expected, including and events calendar, Passworded Governors area, Each Class having their own information area for parents to look in on what their child is doing, easy navigation, clear and concise, excellent back up and support, good communication, explanation of school times and closures, Latest news facilities, utilisation of social media in particular Twitter to get messages out quickly……. the list goes on and on.

We are proud at JPSE Media to be able to give excellent web site service to schools that won’t break their budgets. What most other web design companies seem to do, is give the basics for a premium. We will not compromise children’s education in this way and so we give as much as we can for as little as possible.

If you think that your children’s school website is looking a bit dated, or you can’t find the information you want on there, pass on our details and we will see if we can change that.

Well done Marus Bridge Primary School on such magnificent improvements, we are happy we could help in a small way…

This update is not related to the ongoing Panda and Penguin updates, this is a mission to rid the search results of bad quality or low content web sites that survive because of the domain name being an exact match for a search term.

Matt Cutts of Google says “the EMD algo” affects 0.6% of English-US queries “to a noticeable degree”.

JPSE Media limited have been an advocate of following guidelines to get things right in web sites. No matter what the market place is, what your business does or who you have running your marketing, if you don’t follow the rules, you will be ousted.

We have spent so much time over the years keeping our clients up to date with the newest updates and that is why they are ahead of their competitors. It is also why they will stay there.

If your site is one of those affected or if you don’t find the internet is working for you, give us a call. We will look at your online presence and give you real advice and guidance as to what we and you can do to move forward.

We already knew the reason why, but we went and did a little bit of research anyway and almost every time we heard the above statements, it was because of them taking what they thought was a cheap option. Some of he other times were because they use a web design company that did’t do or imply it did web site marketing (see the bottom of the article if this applies to you).

Names like Vistaprint, 1&1 Web sites, BT Web Starter, Homestead, Yola and even Yell, there are loads to choose from, but not one of them has any company at the top of the search engines for free, the costs are there.

There is your time it takes to build the site (for me personally is the biggest cost as you should be running a business not trying to design a web site), no matter how simple the steps are, most business owners are not web designers and don’t know what makes a ‘good’ website. Yes they may give tutorials, but this again eats at your time and 99 times out of 100 it will not be done right.

They give SEO or search engine optimisation guidelines (usually this is where the cost starts/increases), that have been stuck there for 1,2 or more years and therefore haven’t given an insight as to the new Penguin and Panda updates Google alone has released, never mind the other search engines and so is mostly out of date.

They don’t mention the need for being registered on online directories like Bing, Google, Yahoo and some other big players, the need for ‘back links’, how to create ‘Page Indexing’ and of course how to integrate and use the Social Networking media like Facebook, YouTube, Twitter and even LinkedIn.

After the free period, the costs start to rise, you either have THEIR advertising on YOUR web site or you start to pay a monthly fee. That monthly fee will be for YOU to manage your own web site, YOU to update it (if you realise it needs updating) and for YOU to keep the SEO fresh and resubmit the site when it is needed.

These companies are in a total win/win situation, they have you hooked and paying £20 – £75 per month for YOU to do all the work, it is a genius model with an unfortunate two fold drawback:

1. It in the most part doesn’t work; it takes a little bit of knowledge in the internet or online marketing industry to have a web site that will work for you.
2. Because of point 1, these businesses then feel the internet isn’t for them, give it up and miss out on what is actually the most economical way of marketing your business there is.

This is why we have developed the business starter package, to give affordable solutions to very size and age of business. Cost is tailored to the needs of each business and so it would be unfair of us to put random costs on site.

If you already have a web site with a company and you like it, we don’t need to look at redesigning you a new one or making you move it to us, we can liaise with any Web Design Company to make it work for you on the internet.

If you do need a web site then we will tailor a low cost solution to cover what your needs are – We are doing this offer to get your Company to gain business on the internet.

Please click here to register your interest.

In the world of Google and Search Engine Optimisation SEO) though, they are possibly the most important occurrences on the internet that have shaped the way for better results and less spammers.

The days where you could throw some keywords into a web site and have it come up for all manner of things are long gone, the search engines, spearheaded by Google, want their users to find exactly what they want when they are searching.

Earning the right to be on the top or first pages of the search engines now requires an ethical approach to optimising your web site. JPSE Media have always believed in this even before these updates and our clients reap the benefits of this now.

But it isn’t too late, less than 1% of UK businesses have done anything about it, many companies are being found by accident and they will realise this as their competitors start realise what they need to do.

We won’t charge you anything to have a chat, but we could be the best call or email you will ever make. We don’t send out millions of emails to tout business, most find us and then recommend us.

Back in the good old days, when only a couple of companies realised the importance of having the right content in your web site, it was easy to market businesses in all sorts of areas (both physical and market places). Times have changed though and to get on in the world of the internet you need to think outside of the box and more importantly outside of the company website.

Rather than rattle on about what should be done and what can be done, why not give us a call to go through what your business might need. We can give out advice over the phone and if it is something you find you don’t have the time or the inclination to do things yourself, we can give you a very cost effective alternative….

You might say that things are slow right now, but in fact MORE people are using the internet than ever to find what they want, if your company isn’t fighting for that business the only guarantee you have is that they won’t find YOU.

The economy might be slow right now, but you can find the positives out there because people are still spending, they are just looking online rather than in the High Street or the papers.  Being listed everywhere you can is more important than ever, having your business listed ahead of your competitors is a must to get a decent crack of the whip.

Google, Yahoo and Bing play a big part in peoples searching habits, but they are not the only places where future customers or clients are looking. Why pay large amounts of money for the likes of Yell or Pay per Click (PPC) when there are much cheaper (in some cases free) ways to the same job as they do?

Do you have a web site? It is not essential to have one to list high on Google and the other search engines, but I must stress you will find yourself lagging behind you competitors if don’t have one. If you do, is it up to scratch?

You might say that people looking on the internet are only looking for the cheapest deal, this is totally wrong, the VAST MAJORITY of people are looking for the best deal, not the one that is bargain basement. Rather than lowering prices try building up the value? Make yourself stand out from the rest of your peers, add a special offer with some ‘free’ item added in etc….

If you want to chat, or email about how you can get ahead, by being listed as high up the search engines as you can, by utilising directories and social network tools or having a sound board for some ideas you may have, give JPSE Media a try, we only charge for work we carry out.